The Three P’s of Framing: Preservation, Proportion & Presentation - CustomFrames.com Blog Skip to content

The Three P’s of Framing: Preservation, Proportion & Presentation

Framing is more than placing something behind glass; it’s a way to honor the moments, milestones, and memories that shape our stories. Whether you’re showcasing a vintage travel print, a hard-earned diploma, or a treasured family heirloom, conservation-quality custom framing brings intention and craftsmanship to the forefront.

At customframes.com, we believe that exceptional framing is rooted in three guiding principles: Preservation, Proportion, and Presentation. These timeless elements ensure your piece is not only visually striking but also protected for years to come.

Preservation: Protecting What Matters Most

Every piece you frame holds meaning, and preserving that meaning is our priority. Conservation-quality framing isn’t just about style (though we care about that, too). It’s about using thoughtful materials and techniques that safeguard your piece against time and the elements.

A well-constructed frame sets the foundation, but matting plays a vital role in long-term protection. It creates space between your artwork and the glazing, helping to prevent humidity and condensation—two leading causes of mold, mildew, and deterioration.

Not all mats are created equal. For irreplaceable art, diplomas, or personal documents, acid-free, museum-quality mats are essential. While decorative mats may suit more casual décor, true preservation calls for materials designed to last.

Is your piece going to hang in a sunny space? UV-protective glazing is a must. We offer conservation-quality glass options that help prevent fading and maintain the color and clarity of your artwork for decades to come.

Proportion: Framing with Balance

Framing artwork is like interior design: it’s all about harmony. The right proportions create a sense of balance that makes your space feel grounded and refined.

A simple guideline to follow is that your frame and mat should enhance your artwork, not compete with it. That means considering the scale, visual weight, and how each component interacts with the other.

Larger works often benefit from wide mats and substantial frames, while smaller pieces can be elevated with creative contrast. For instance, a petite print in a bold frame with generous white space can create a striking and elegant effect. That whitespace isn’t wasted! It’s purposeful breathing room that draws the eye inward to your art. Avoid mats that are too narrow. They can make your piece feel cramped or unfinished.

Presentation: Elevating Every Detail

Presentation is where everything comes together. A well-chosen frame should enhance—not overpower—the artwork within. Every detail should feel deliberate, cohesive, and reflective of your overall vision.

Begin by considering the artwork’s color palette and emotional tone. Soft, complementary hues allow the piece to shine, while accent mats can add depth or a subtle pop of color. Want something more textural or elevated? Materials like suede or linen can introduce sophistication and dimension. Finishing touches like custom cutouts or embossings cam make the piece uniquely yours.

Why Custom Conservation Framing Matters

You don’t need to be a gallery curator to care about the details. Choosing conservation-quality materials and expert craftsmanship helps ensure your piece is protected and beautifully presented for generations.

At customframes.com, we’re passionate about helping you frame with purpose. Whether you’re celebrating a personal milestone or adding character to your home or workspace, we’re here to help you create something meaningful with care, creativity, and quality you can trust.

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